Everyone has a view on your US expansion. Do you have the whole picture?
Answer a few questions to find out where your structure is exposed, how serious it is, and what to settle first. It takes 6 minutes.
Built on a decade of UK-to-US expansion projects
The moment it stops being simple.
You are in a board meeting. An investor says you should flip into Delaware. Your lawyer asks who actually owns the IP. Someone wants to know whether the EMI scheme survives the move, and whether your existing investors lose anything when the new money comes in. Everyone in the room has a view. Nobody in the room has the whole picture.
That is the moment the Exposure Score is built for. Each of these decisions can look right on its own. The risk is rarely an obviously bad one. It is that nobody mapped the consequences before the decision was made, and by the time the structure surfaces in diligence, the fix has become expensive.
The cheapest time to find a structural problem is before someone else does.
See what the Exposure Score shows youOne page. Your whole structure, scored.
Your Exposure Score is a personal report, generated from your answers and your Companies House record, in your inbox within minutes. Not a brochure. Not a sales call in disguise.
Your Exposure Score, 0 to 100
One number, one band, and a five-area breakdown, so you can see at a glance where the risk concentrates.
Your stage
One of seven, from Pre-Catalyst to Post-Restructure. It sets which risks apply to you now and which are premature.
The risks live at your stage
Across tax, IP, commercialisation and investor-readiness, picked out for a company in your position, not a generic checklist.
Where the sequence puts you at risk
The decisions that only go wrong in the wrong order, so you know what to settle first.
It names the risks. It does not resolve them. What you do next is up to you, and there is no obligation to do anything at all.
Every structure has a number. Do you know yours?
The Exposure Score runs 0 to 100. A lower score means your structure is holding up for where you are now. A higher score means decisions are stacking up faster than they are being mapped, and that some of them may deserve attention before your next move.
The number is an initial read, not a verdict. It tells you whether this is something to sit with, or something to look at now.
6 minutes from now, you will know.
Whether your current structure is creating risk you cannot see
Which decision deserves attention first
Whether the change your investor is pushing is solving the right problem
Whether you need to change anything at all
That is the difference between walking into the next conversation informed, and walking in hoping someone else has thought it through.
“You know when you can see on somebody's face all the pressure's lifted.”
A single piece of paper. All the scenarios mapped, plain English with percentages, the wins and losses for an investor, easy to read.
James Parkes · Founder, ImpactOS
What sets him apart is judgement. When something’s genuinely complex, he cuts through it, tells you straight what matters and what doesn’t, and gives you a clear path forward.
Simon O’Kelly · CEO, UMA Entertainment Group · 10+ year engagement
Information is everywhere. Judgement isn’t.
The Exposure Score is not a generic AI quiz. It runs on NorthArc's structuring methodology, built by founder Stephen Pell over a decade in advisory specialising in UK-to-US work, and it is produced by a firm regulated by the Association of Chartered Certified Accountants and a member of the Chartered Institute of Taxation. That is the difference James described: a specialist who has done this before, not information without judgement.
- Regulated by the Association of Chartered Certified Accountants
- Member of the Chartered Institute of Taxation
- Specialist in UK businesses expanding to the US
Plain enough to read. Grounded enough to defend.
Your Exposure Score reads in plain English, and every risk it flags is anchored in real legislation, not generated guesswork, so it holds up when your advisers or an investor look closely.
The law underneath
Common questions.
Is it free?
Is this tax advice?
How long does it take?
Will someone contact me to sell me something?
Who is this for?
Why does it read my Companies House record?
Who sees my answers?
Find out where you stand before someone else does.
6 minutes. A personal report in your inbox within minutes. No charge, no login, no sales call.
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